Not many years ago, the Faroe Islands were just a black dot on the map of Google Street View: a problem that had to be solved. And after some time, a handful of local initiators, including Visit Faroe Islands, got tired of waiting for Google to bring the famous Google Street View cars to town. So, they decided to take action. Their mission didn't exactly adopt a low-key approach… Instead, the global media filled with stories of Faroese sheep overnight. No less than 7,000 news stories were published in the period following the beginning of the project. Quite impressive, as the media budget of the campaign was non-existing. The media outlets that covered the story ranged from BBC to the Guardian and The Washington Post. In 2017, the campaign also won a Golden Lion award in the PR category at the Cannes Festival of Creativity.One of the most interesting facts about Faroe Islands is that there is no indigenous trees grow on the islands. This is due to the extreme oceanic climate, with winds bring substantial amount of sea salt into the air, makes the soils very unfavorable to trees, although there are a few species from South America have been introduced since 1970s.